Why Founders Are Preparing to Boycott Amazon Ads on April 15th

Amazon says it supports small businesses.
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But over the last month, many of the businesses that helped build its marketplace have watched Amazon do the opposite.

I represent a community of 800+ ecom founders doing nearly $15 billion in annual revenue on Amazon. These are not giant public companies with unlimited balance sheets. They are mostly lean businesses with small teams, real payroll, real inventory exposure, and very little room for cash flow shocks.
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That is exactly why so many sellers are now discussing coordinated action.
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Not because they are anti-Amazon.
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But because Amazon keeps tightening the screws on the very businesses that create so much of the value, customers come to the platform for.

Until next time ✌️

As always, thanks for sticking with us until the end. 

Sincerely, 

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