Amazon’s gen AI is doing a shoddy job rewriting noncompliant listings [MDSR #29]

Hot Off The Presses 📰

eCommerce may be the only thing holding up retail sales, but working in this space isn’t without its risks. Right now, the professionals behind top DTC brands are contending with a white collar recession and brutal hiring market, the whole world is worried about Amazon’s UK warehouse workers after reports of 1,400 ambulance calls in five years — and Amazon itself might be next up for some monopoly drama with the FTC.

That said, it’s a great time to be an Amazon seller. Even with the mysterious disappearance of ratings in search results, new 2024 peak season requirements — and Amazon’s gen AI doing a shoddy job rewriting noncompliant listings, which sellers didn’t even consent to. Not to mention, the FTC fake review crackdown coming this fall. 

The reality is that Amazon (and its many sellers) have a firm grip on consumer wallet share. The latest data shows that Prime Day drove the most loyalty among the spate of summer sales events, with 84% of bargain-hunters only buying from Amazon despite plenty of discounts from competing retailers. 

And now Amazon’s gotten into bed with TikTok for another groundbreaking social shopping partnership, not only giving sellers a valuable social shopping channel — but also unlocking data sharing between the two platforms, potentially leading to better ad targeting and personalized product recs. 

In other advertising news, every major retailer is still expected to become a full blown ad platform by 2030, and now YouTube is taking on TikTok Shop with an expanded Shopify partnership. But it’s TikTok-first ad campaigns that are rumored to redefine ROI — as long as the creative avoids big budget production value and prioritizes volume, speed and relevance.  

Worth noting is that today’s consumers are full of contradictions. All that volume, speed, and relevance might be the reason why TikTok’s very own 2024 shopping trend report found that consumers want brands to stop bombarding them with marketing offers, and why more young shoppers are turning to Pinterest to find brands. 

It’s a similarly contradictory story for AI. Consumer aversion to it is becoming a problem for advertisers, while some consumer research paints ChatGPT as a new favorite tool for online shopping — and for roasting everyone’s Instagram feed. 

When it comes to capturing consumer attention and spend, only one thing’s for sure: It’s never too early for a Halloween rollout. 

Million Dollar Advice 💸 

We can all agree that cutting through the noise in a saturated eCom market isn’t exactly easy — and mileage definitely varies when it comes to marketing ROI. 

Complicating matters even further is the customer acquisition cost crisis that’s leaving many sellers wondering what to do other than continuously funnel money into traditional ads. 

But there’s another way, and Oliver Brocato has answers.

An inside look at the behavior and attitudes of Amazon shoppers 🔮

According to EMARKETER’s July 2024 forecast, Amazon Prime will have 181 million members in the US this year, representing nearly 74% of US internet users — and giving sellers plenty of consumer insights to work with. 

Here’s a look at some of their latest charts summing up the average Amazon shopper:

1. Amazon shoppers are satisfied with the platform.

2. But they’re not exactly there for groceries.

3. They think of Amazon as more of a fashion destination. 

4. And they’re heavily swayed by influencers promoting Amazon products.

Think these charts are helpful?

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Expert tips for Amazon Success brought to you by SellerPlex 💡

Ready to elevate your Amazon business? Check out the top trends for 2024: 

• 🔎 Voice Search Optimization: Optimize with natural language keywords to ace voice searches. 

• 🌱 Sustainability Initiatives: Highlight eco-friendly practices to attract conscious buyers. 

• 🤖 Personalized Experiences: Use AI for tailored recommendations to enhance customer loyalty. 

• 📱 Mobile Shopping: Ensure your listings are mobile-friendly for a seamless experience. 

• 📈 Social Commerce: Drive traffic with shoppable posts and influencer partnerships. 

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5 reasons to join the MDS community 💗

💎 It’s more than just shaking hands: And swapping business cards… It's a game-changer you absolutely don't want to miss out on.

👥 Expand your network: Ever heard the saying, 'Your network is your net worth'? Well, it's true! Join forces with like-minded folks, potential partners, and industry gurus. Your next big breakthrough might just be a connection away!

🤝Connect with top sellers: Imagine having a backstage pass to the strategies and success stories of the top dogs in your field.

🔥 Exclusive access to industry insights: Stay in the loop with exclusive intel on the hottest trends, market shifts, and cutting-edge practices.

👊Get invaluable support: Life in business isn't always smooth sailing, right? A community has your back through thick and thin. Whether it's troubleshooting a problem or popping the champagne for a win, we're all in this together.

If all this sounds up your alley, you’ll love what we have in store for MDS Inspire 2025. 

Did you see that post 📲

Wondering how to allocate your budget for Amazon ads? 

Until Next Time ✌️

As always, thanks for sticking with us until the end. 

If you’d care to share your thoughts on this newsletter, we’re all ears. Just hit reply to sound off. 

See you next time with more of the latest and greatest content you need to succeed this year 🔥

Sincerely, 

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