Amazon coupons are the answer to retargeting woes [MDSR #28]

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Million Dollar Sellers
August 08, 2024

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This month, 66% of MDSR readers are shifting focus to retargeting campaigns to keep that post-Prime Day momentum. 

Let’s get into the industry intel and (free) million dollar advice you need to make it happen.

Hot Off The Presses 📰

Between the summer Olympics, the impending U.S. election — and recently being found responsible for hazardous products sold by third-party sellers — even Amazon is worried about capturing consumer attention (and spend) for the rest of the year. 

While mass-merchants are slated to be the #1 shopping destination for the back-to-school frenzy, it’s retailers like Target with physical locations for order pickups and live promotional events that will be the big winners. And with TikTok, Shein, and Temu using clever customer engagement tactics to win more market share, Amazon’s marketplace isn’t exactly the breath of fresh air it once was. 

Not exactly what those of us with businesses deeply intertwined with Amazon want to hear — but their ever-changing fee structure has many sellers running for the hills, anyway. 

Reading between the lines? It’s safe to say Amazon is well-cushioned for any type of blow as they continue to pull ahead of rivals in major product categories, setting new records for delivery logistics (and promising not to penalize sellers affected by the CrowdStrike outage) along the way. 

As far as how the extended eCommerce universe is fairing? Pinterest is seeking publisher partnerships to boost ad sales as ad spend slowed down across most platforms in the second quarter. Walmart’s low price promise is currently under a microscope after Amazon’s warning.

And Google has certainly seen better days as they dominate headlines for things like an antitrust ruling that could change the entire internet — and for downplaying the data privacy ramifications of their recent reporting glitch. 

Plus with Google’s sudden cookie reversal announcement, Amazon stands to grab a bigger slice of their advertising pie… Not that retailers can easily identify site visitors, anyway.  

But if retargeting campaigns are your goal, there’s a better way: Amazon coupons let you promote products with customized discounts for different audience segments — including Prime Day shoppers who viewed your products without completing a purchase. 

Good luck and godspeed, and always remember — give those campaigns a chance to breathe before you jump to conclusions.

Million Dollar Advice 💸 

If you have a repetitive list of menial tasks on your to-do list each week, you’re not alone — every eCommerce seller will eventually find themselves up against bottlenecks and inefficiencies in their business. 

But some simple process automations would probably save you a lot of time — not to mention help you empower your employees, stay competitive in the market, and scale up. 

If you still think things like Robotic Process Automation and AI are the stuff of science fiction movies, Raj Sanghvi is here to change your mind. 

Amazon retargeting 101 🎓

Think this is helpful?

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eCom Stock Watch 📊

We’re doing this a little differently now — click here or on the table below to view real-time data at full size.

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Connect with like-minded eCom sellers in San Diego 🤝 

Join us for our next San Diego Ecom Lunch, a free event hosted by MDS. 

📅 Date: August 20

⏰ Time: 12 - 3 PM PDT

📍 Location: Harland Brewing - One Paseo

🎫 Admission: Free

This event welcomes anyone building and scaling their e-commerce brand on any marketplace — no MDS membership is required!

Experience a vibrant and collaborative meetup for local eCom entrepreneurs. Network, exchange ideas and tools, and support each other’s businesses in your very own city.

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Can’t make this one? It’s never too early to secure your early bird ticket for MDS Inspire 2025… 

Did you see that post 📲

Now, we’ll hold your hand while we ask this.

But if you’re not benchmarking your CTR against top Amazon players in your category, what are you doing? 

Until Next Time ✌️

As always, thanks for sticking with us until the end. 

If you’d care to share your thoughts on this newsletter, we’re all ears. Just hit reply to sound off. 

See you next time with more of the latest and greatest content you need to succeed this year 🔥

Sincerely, 

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If you are looking for a business professional community made for ecom entrepreneurs, then consider applying today. 

*To qualify, you must be a full-time seller or brand owner and do at least 1 million in verified annual revenue.